IDEATIONS FOR HELLER
For our senior capstone project, Heller tasked us with developing ideations for brand activation, focusing on their core values of sustainability and longevity, with the potential to become tangible products.
Coming up with three main ideas that embrace brand identity, sustainability, and an increase in profit.
Group Project
Ariela Tepperman
Liv Josefsson Eklund
Gabriel Gononsky
Raco Hsieh
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A platform that activates Heller’s sustainability efforts in a way that engages consumers and educates them through interactive tools. An example of this was out fortune cookies activation, which came from the brands established chair named the fortune cookie designed by JUMBO Studios, where we would put a sustainable fact about heller in each cookie.
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A campaign video featuring a single piece of furniture passing through three different living spaces, showing the longevity and history that comes with Heller furniture. As a brand with so much heritage we wanted to put an emphasis on the brands value that modern is forever.
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A conceptual collaboration between Heller and Uline to create new furniture that combines Heller’s sustainability and aesthetic approach with Uline’s utilitarianism. This helps Heller earn profit by selling to the masses of Ulines customers while Uline earns a diffirent demographic by creating daily objects that value design and sustainability.